Office For Youth
We collaborated with the Department of Education’s Office For Youth on the Australian Government Youth Engagement Strategy. Our team developed a compelling brand identity, design of the Strategy and its translations, and produced engaging photo and video content to aid in enhancing government interaction with young people. Together, we joined forces to foster meaningful youth engagement across Australia.
Office for Youth
Engaging Young People
The Problem
The Problem
The Problem
The Problem
Office for Youth required a contemporary brand and visual system that felt relevant, engaging and human – narrowing the gap between government communication and youth culture while reinforcing trust, inclusivity and approachability across diverse audiences and channels.
The Problem
Our solution was to develop a vibrant, confident identity that foregrounds youth voice and connection, using bold typography, energetic shapes and humanised forms to communicate impact, creativity and purpose. The system was designed to flex across strategy documents, digital platforms and multimedia content to build resonance with young people nationwide.
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The visual identity centres on expressive graphic elements and a bold typographic system that signals confidence and relatability without feeling institutional. Colour and shape were used sparingly but with strategic impact to draw attention, create hierarchy and express individuality – all while maintaining clarity and professionalism.
A suite of visual assets was designed for cross-platform flexibility, enabling cohesive applications across strategy materials, reports, photo and video content, social formats and environmental touchpoints. Stills and motion were captured to support engaging storytelling and amplify authentic youth expression. The combined system communicates inclusivity and creativity, helping to position Office for Youth as a trusted, contemporary platform for meaningful youth engagement and dialogue across government and community audiences.
Year
2024
Collaborators
Creative Direction
Alanna Walsh, Mikeila Scheckenbach
Visual Identity, Digital & Print Design
Alanna Walsh, Ashleigh Stewart, Brooke Cavallaro, India Fuller, Sophie Roberts
Production & Art Direction
Mikeila Scheckenbach
Photography & Videography
Burrows Digital
Accessibility
Keep Creative
Services
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Strategy
Brand Positioning, Brand Architecture, Taglines, Brand Narrative, Tone of Voice
Print & Digital Design
Social Media, Pull Up Banner Design, Presentation Design, Document Design
Production
Campaign Platform, Creative Direction, Art Direction, Production Management, Motion Design
