Huru
Huru is an Australian healthcare provider helping people adopt safer smoking habits for a healthier future through expert-led programs. We partnered with Huru to create a bold, confident brand identity and strategy that positions the brand as an empathetic ally through change.
Hybrid Athletic
Empowering Healthier Habits, Together
The Problem
The Problem
The Problem
The Problem
Huru needed to stand apart from traditional cessation brands that rely on fear or shame, while maintaining clinical credibility. The challenge was to create a brand that felt supportive, empowering and accessible to people at different stages of change.
The Problem
Our solution was to establish a brand platform rooted in optimism and progress, using distinctive form, confident language and an intuitive visual hierarchy to communicate support without judgment. The system was designed to guide, reassure and motivate users through small, achievable steps.
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The Huru brand identity centres on a custom logomark built from soft, reverberating curves, symbolising reduction, transition and forward movement. A flexible graphic language allows messaging to scale from educational content to campaign-led communication without losing clarity or warmth. Typography was selected to feel authoritative yet conversational, supporting a tone that is informative rather than directive.
The brand was designed to function seamlessly across digital platforms and physical applications, ensuring consistency at every touchpoint. Together, the system creates a recognisable, human-centred presence that supports behavioural change over time and positions Huru as a trusted, modern alternative within the healthcare space.
Year
2024
Collaborators
Creative Direction
Ashleigh Stewart, Mikeila Scheckenbach
Visual & Verbal Identity
India Fuller, Ashleigh Stewart
Services
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Strategy
Brand Positioning, Brand Architecture, Taglines, Brand Narrative
Verbal Identity
Tone of Voice Guidelines, Master Brand Lines, Key Messaging & Phrases
Print + Digital Design
Social Media, Print Collateral
