Sageform Studio
Sageform Studio is a conscious coaching practice designed to support creative change-makers through moments of transformation. Bandit was engaged by founder Amelia Kruse to craft a new brand identity and digital experience that matched the depth of the offering – balancing professionalism with presence, and strategy with soul. The result is a visual language that feels calm, confident, and quietly elevated – an inviting space for clients to land, grow, and move forward.
Sageform Studio
Conscious Leadership Coaching
The Problem
The Problem
The Problem
The Problem
Sageform Studio needed a brand and website that reflected the depth and nuance of its conscious coaching practice – conveying both clarity and elevated presence while balancing professional strategy with warmth, creativity and an inviting atmosphere for transformative, purpose-driven work.
The Problem
Our solution was to build a calm, confident visual language and digital experience that emphasised clarity, grounded authority and thoughtful expression. This included a refined logotype and sculptural brand mark, a warm, nature-rooted palette and spacious, considered layouts, all designed to support intuitive discovery, connection and long-term engagement across brand touchpoints
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The identity centres on a bold yet approachable logotype, with subtle custom curves and a grounding weight that conveys confidence and clarity. A sculptural brand mark – an abstract ‘S’ formed from interlocking shapes – nods to cycles of change, reflection, and renewal. Typography brings contrast and character, pairing a timeless serif with a contemporary sans to reflect Sageform’s blend of structure and creativity.
Rooted in nature, the colour palette feels warm and grounding, with neutrals providing a clean foundation and richer accents adding sophistication. Subtle design cues like collage-style image framing in ‘Whisper’ and textural overlays bring a tactile, human essence to the digital space. Layouts are spacious and considered, reinforcing a sense of ease, clarity, and confidence.
The website was designed as a calm, intuitive space that supports discovery, decision-making, and connection. From learning about the offerings to booking an initial session, every interaction is built to feel clear, considered, and personal. A journal hub serves as an evolving library of insights – designed to support SEO while positioning the brand as a thoughtful, educational resource. Community-building cues are woven throughout the site, encouraging meaningful connection and long-term engagement.
Supported by a flexible system of brand and social assets, Sageform Studio creates a digital presence rooted in clarity, growth, and grounded authority.
Year
2025
Collaborators
Creative Direction
Ashleigh Stewart
Visual Identity, Website & Digital Design
India Fuller, Ashleigh Stewart
Website Development
Nick Roberts
Services
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Website
Digital Strategy, Content Architecture, Wireframing, UX, Web Design, Web Development
Digital Design
Social Media
