Capsule WD
Capsule WD isn’t just a fashion brand – it’s a tried and tested formula for building a foolproof wardrobe. In an industry that hasn’t seen true innovation in decades, Capsule WD is pioneering a new model of slow and intentional fashion consumption by selling complete, considered collections. Alongside founder Ash Raso, we developed a brand identity that truly reflects her vision to create a brand of influence and good chemistry.
Capsule WD
Everywear, Everywhere
The Problem
The Problem
The Problem
The Problem
Capsule WD needed a brand identity and digital presence that articulated its unique vision of thoughtful fashion – one rooted in intentional curation, enduring style and simplified choice – while appealing to modern consumers seeking clarity and confidence in their everyday wardrobe.
The Problem
Our solution was to develop a structured visual language that marries scientific cues with streetwear attitude, using engineered forms, modular elements and a refined hierarchy to communicate clarity, quality and quiet confidence. The system positions the brand as both deliberate and elevated, with an identity that feels purposeful and iconic across all touchpoints.
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The identity is built around a system that treats fashion as formula, combining structure, repetition and restraint to reflect the logic of a capsule wardrobe. A monochrome palette forms the foundation, allowing garments and content to shift context without visual noise. Typography plays a central role, using clean sans serifs and mono numerics to introduce rhythm, hierarchy and editorial clarity. Chrome accents and high-gloss finishes add moments of contrast, elevating packaging and collateral with a tactile, modern edge. Photography direction balances metropolitan minimalism with off-duty ease, capturing both precision and wearability. Together, the system creates a clear, confident brand presence that feels intentional, enduring and designed to scale.
Year
2024
Collaborators
Creative Direction
Alanna Walsh, Mikeila Scheckenbach
Visual Identity, Website & Collateral Design
Alanna Walsh, India Fuller, Ashleigh Stewart, Sophie Roberts
Website Development
Hello Different
Photography
Videography
Services
Strategy
Brand Positioning, Brand Architecture, Taglines, Brand Narrative, Tone of Voice
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Website
Digital Strategy, Content Architecture, Wireframing, UX, Web Design, Web Development
Print + Digital Design
Social Media, Packaging Design, Email Signature
2023
One Daydream
One Daydream (ODd) are a content creator agency connecting the world’s best content creators with expert talent managers and leading brands. Through earned connections, clever storytelling and industry expertise they arm their dream team of influencers with the unmatched footing they need to live their daydream.
