LeCil
Redefining effortless at-home beauty with a bold rebrand, we partnered with LèCil to create a brand identity, packaging solution and campaign shoot that feels like an invitation to be your own muse. With the goal of up-levelling their market share, and forging partnerships with premium Australian retailers, the rebrand needed to echo the effectiveness of the products and portray the flow-through effect these products have on self-confidence.
LeCil
Premium At-Home Beauty Solutions
The Problem
The Problem
The Problem
The Problem
LèCil needed a refined brand presence to support rapid e-commerce growth and attract premium retail partnerships. The existing identity lacked the confidence, sophistication and clarity required to communicate product quality and resonate with a more aspirational audience.
The Problem
Our solution was a future-facing brand world designed to feel empowering, sexy and self-assured. We crafted an identity that elevates LèCil’s perceived value while translating the emotional, confidence-boosting impact of the products through considered design and storytelling.
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
Bandit developed a master brand identity, packaging system and campaign rollout rooted in confidence and allure. The logo explores a bold sans serif typeface with custom details, carefully balanced through consistent letter widths and thicknesses. In comparison, he brand mark balances structured and fluid forms, with a with a curvaceous ‘C’ acting as a symbol of strength and femininity. An evocative colour palette blends grounded luxury with sustainability across deep reds, browns, soft off-whites and lavender tones. The visual world unfolds through a campaign rooted in confidence and allure, expressed via expressive movement, intimate beauty moments and inky gradients. Bold yet refined lighting enhances key beauty details while maintaining a sense of softness and sensuality. Each frame is crafted to visualise the flow-through effect of the products, placing self-confidence and self-connection at the centre. The result is a sophisticated, premium brand system that positions LèCil as a standout expert in beauty.
Year
2024
Collaborators
Creative Direction
Alanna Walsh
Visual Identity, Packaging & Collateral Design
India Fuller, Alanna Walsh, Ashleigh Stewart
Art Direction & Production
Mikeila Scheckenbach, Brooke Cavallaro
Photography
Videography
Services
Strategy
Brand Positioning, Brand Architecture, Taglines, Brand Narrative, Tone of Voice
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Production
Creative Direction, Art Direction, Production Management
Print + Digital Design
Social Media, Packaging Design, Email Marketing
2023
One Daydream
One Daydream (ODd) are a content creator agency connecting the world’s best content creators with expert talent managers and leading brands. Through earned connections, clever storytelling and industry expertise they arm their dream team of influencers with the unmatched footing they need to live their daydream.