Sage Space
Sage Space reimagines dentistry by shattering stereotypes, and making your dental visits a ritual that’s looked forward to. Collaborating with talented creatives, we crafted a brand and experience where dentistry intersects with wellness. Our mission was to dismantle common barriers, transforming fear into comfort and reluctance into curiosity, making dental care an empowering experience.
Sage Space
Luxury Dental Rituals
The Problem
The Problem
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The Problem
Sage Space wanted to shift expectations of dental care from clinical anxiety to a positive, human-centred experience that embraces ritual, comfort and wellbeing while maintaining professional credibility and seamless expression across physical space, brand identity and digital touchpoints.
The Problem
Our solution was to craft a multi sensory brand experience that unifies identity, space and narrative through considered art direction, atmospheric detail and a strategy that treats every touchpoint as an opportunity for calm engagement. This approach supports deeper emotional connection and positions dental care as a restorative, approachable ritual.
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The Sage Space brand reframes the dental visit as a sensorial ritual, weaving wellness cues through every touchpoint to create a sense of ease and reassurance. Insight into comfort and sensory perception informed a visual language that replaces traditional clinical signals with warmth, calm and familiarity.
Logo, colour and graphic systems were developed to feel considered and inviting, while the website carries this narrative through measured pacing, immersive imagery and clear service pathways. Art direction and storytelling focus on moments of human care and spatial atmosphere, reinforcing trust and connection. Supporting elements such as sound, scent and tactile cues work together to heighten the experience, ensuring every interaction feels intentional, cohesive and deeply considered.
Year
2023
Collaborators
Strategy, Brand Experience & Creative Direction
Alanna Walsh, Mikeila Scheckenbach
Visual Identity
Alanna Walsh
Digital & Print Design
Alanna Walsh, Sophie Roberts
Art Direction
Brooke Cavallaro
Copywriting
Tessa Hawthorn
Interior Design
Strutt Studios
Photography
Nic Gossage, Tim Salisbury
Styling
Jessica Hanson
Videography
Double Twelve
Website Development
Chisel
Services
Strategy
Brand Positioning, Brand Architecture, Taglines, Brand Narrative, Tone of Voice
Brand Experience
Brand Audit, Creative Mood Boards, Research & Curation, Master Plan, Strategic Recommendations, Roll Out Guide, Interior Design Consultations
Visual Identity
Brand Identity, Logo & Wordmark, Iconography, Illustration
Production
Creative Direction, Art Direction, Production Management
Website
Digital Strategy, Content Architecture, Wireframing, UX, Web Design, Web Development
Print & Digital Design
Merch Design, Document Design, EDM Marketing, Print Collateral, Paste Up Advertising
