Marlo
Marlo connects brands in the hospitality and tourism categories with hand-picked creators who visit, experience, and share, all paid with using their Marlo Card. No cash, no agencies, no friction. Bandit partnered with Marlo to build a brand identity as premium as the experiences it unlocks.
Marlo
Unlock The World's Best Kept Secret
The Problem
The Problem
The Problem
The Problem
Marlo operates at the intersection of two distinct worlds, hospitality and technology, and needed an identity that could credibly speak to both. The challenge was to look and feel different in the market without leaning too hard into either category's visual conventions.
The Problem
We built Marlo's identity around a single, ownable idea: access. A keyhole-inspired brand mark and assets were created to act as the visual entry point to the brand; abstract, graphic, and immediately distinctive.
The Problem
The Problem
The Problem
The Problem
The Problem
The Problem
Project Details
The resulting identity gives Marlo a visual language that's quietly confident and culturally credible. The design system was designed to flex across every touchpoint in the Marlo ecosystem. From app UI to marketing collateral, the keyhole mark and geometric graphic suite translate seamlessly across digital environments, feeling at home on a boutique hotel's Instagram as much as a creator's feed. A unique expression of the brand is the Marlo Card itself, a physical and digital bank card that becomes part of the creator experience. Rather than a transactional afterthought, the card is a brand moment: the literal key to access.
Year
2026
Collaborators
Creative Direction
Ashleigh Stewart
Strategy, Visual Identity
Ashleigh Stewart & Nina Szewczyk
Services
Brand Identity
Visual Identity
Digital Design
User Interface and Experience
Print & Digital Design
Product Card
2025
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