The Loess brand identity connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to earth.
The uppercase master logo enhances the timeless,
assertive, grounded and high-end narrative. Its bespoke letterforms set the tone for the scent's considered and sophisticated presence.
The brand marks forge a journey of self-discovery – a chance to find your wild side; to look within and beyond to find a beauty of no standard, just your raw and unfettered self, in all your unique forms.
The iconography is an opportunity to connect the perfumes to wild places; to inspire you to take your bare feet and mind to the places that inspired the Loess scents.
The colour palette is derived from Australia's most vast plains, natural stones and untouched places. The typography grounds to the foundations of earth: stone, flora, fauna and sea – not old, not modern, but natural; never going out of season.
The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty.