Loess

BRAND IDENTITY

The Loess brand identity connects us back to nature, it tells a tale of unearthing raw beauty and reminds us of our innate connection to earth.
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The uppercase master logo enhances the timeless,
assertive, grounded and high-end narrative. Its bespoke letterforms set the tone for the scent's considered and sophisticated presence.
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The brand marks forge a journey of self-discovery – a chance to find your wild side; to look within and beyond to find a beauty of no standard, just your raw and unfettered self, in all your unique forms.
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The iconography is an opportunity to connect the perfumes to wild places; to inspire you to take your bare feet and mind to the places that inspired the Loess scents.
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The colour palette is derived from Australia's most vast plains, natural stones and untouched places. The typography grounds to the foundations of earth: stone, flora, fauna and sea – not old, not modern, but natural; never going out of season.
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The overall brand identity delivers a cohesive, depth of narrative – unparalleled in its ability to captivate and tell a story of raw, natural beauty.